What- MONOGRAMS?
Well, a monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol. Monograms are often made by combining the initials of an individual or a company, used as recognizable symbols or logos.
A monogram will always consist of letters, but not just placed together simply, that would otherwise be known only as a cypher.
& this, was to be our new assignment. Branding ourselves.
examples of clever logos
Bison in a bison |
A G Low (interiors) |
Have you ever realized the white arrow in between 'E' & 'x' ?! |
Chambers hotel |
I realized - halfway while looking through references we had to find - that I really liked the logos that supports the company's objectives further. Like, it is what it is. Their logos portray what the company does.
and so that was my base when I started brainstorming/sketching ideas for my own monogram. I would think about parts of my personality that could come through in my monogram.
After that, we had to "print" them onto our 6 different "products". I narrowed my list down to:
- mug
- pencil case
- notebook
- clear file
- box
- tote bag
...stuff I'd use daily
Brain juice, patience and couple of weeks later..
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